Lead Market Research Analyst

Cross-team expert

Explorador de carreras · Marketing & Communications · Market Research

IC4 · Staff / LeadContribución individualStaff / Lead

Standard where business need supports the level

Qué implica el puesto

Autonomía: Sets approach for a domain
Alcance: Multiple teams / major programs / critical capabilities
Horizonte de tiempo: Quarters
Experticia y criterio: Integrates disciplines; influences architecture/process; multiplies others
Impacto esperado: Creates reusable direction and cross-team impact

Habilidades esperadas (22)

Agrupadas en humanas, profesionales y técnicas. La proficiencia meta usa la escala P1–P5, y cada fila describe qué significa ese nivel para esa habilidad en particular.

Humanas (10)

Habilidad	Importancia	Meta	Qué se espera en ese nivel
Accountability Personal Effectiveness	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Active listening Communication & Influence	Core	P3	Handles complex situations, adapts methods and coaches less-experienced colleagues.
Collaboration Collaboration & Leadership	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Critical thinking Thinking & Judgment	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Customer empathy Personal Effectiveness	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Learning agility Thinking & Judgment	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Ownership Personal Effectiveness	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Problem solving Thinking & Judgment	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Verbal communication Communication & Influence	Core	P3	Handles complex situations, adapts methods and coaches less-experienced colleagues.
Written communication Communication & Influence	Core	P3	Handles complex situations, adapts methods and coaches less-experienced colleagues.

Profesionales (11)

Habilidad	Importancia	Meta	Qué se espera en ese nivel
Business acumen Business & Strategy	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Marketing strategy Marketing & Communications	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Brand management Marketing & Communications	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Content strategy Marketing & Communications	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Corporate communications Marketing & Communications	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Demand generation Marketing & Communications	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Go-to-market planning Marketing & Communications	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Market research Marketing & Communications	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Marketing analytics Marketing & Communications	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Messaging Marketing & Communications	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Positioning Marketing & Communications	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.

Técnicas (1)

Habilidad	Importancia	Meta	Qué se espera en ese nivel
SQL Data, Analytics & AI	Supporting	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.

Escalera de carrera

Se llega desde

Senior Market Research AnalystIC3

Siguientes pasos

Principal Market Research AnalystIC5Ascenso individual
Move from cross-team leadership to enterprise/domain authority; shape strategy, investment, standards and multi-team outcomes.

Common consideration after sustained IC3/IC4 leadership; management is a separate career choice, not a required promotion.

Qué cambia para avanzar

Move from cross-team leadership to enterprise/domain authority; shape strategy, investment, standards and multi-team outcomes.

Fuente: AMA; ONET · JF0228-IC4