Senior Principal Demand Generation Manager

Enterprise-wide authority

Explorador de carreras · Marketing & Communications · Demand Generation

IC6 · Senior PrincipalContribución individualSenior Principal

Standard where business need supports the level

Qué implica el puesto

Autonomía: Leads highly consequential ambiguous domains
Alcance: Multiple business units / global platforms
Horizonte de tiempo: Multi-year
Experticia y criterio: Anticipates industry shifts; resolves novel problems; develops other experts
Impacto esperado: Creates durable enterprise advantage or risk reduction

Habilidades esperadas (22)

Agrupadas en humanas, profesionales y técnicas. La proficiencia meta usa la escala P1–P5, y cada fila describe qué significa ese nivel para esa habilidad en particular.

Humanas (10)

Habilidad	Importancia	Meta	Qué se espera en ese nivel
Accountability Personal Effectiveness	Core	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Active listening Communication & Influence	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Collaboration Collaboration & Leadership	Core	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Critical thinking Thinking & Judgment	Core	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Customer empathy Personal Effectiveness	Core	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Learning agility Thinking & Judgment	Core	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Ownership Personal Effectiveness	Core	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Problem solving Thinking & Judgment	Core	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Verbal communication Communication & Influence	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.
Written communication Communication & Influence	Core	P4	Sets standards, integrates the skill across teams and resolves novel or high-impact problems.

Profesionales (12)

Habilidad	Importancia	Meta	Qué se espera en ese nivel
Business acumen Business & Strategy	Core	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Marketing strategy Marketing & Communications	Core	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Brand management Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Content strategy Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Corporate communications Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Demand generation Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Go-to-market planning Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Market research Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Marketing analytics Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Messaging Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Positioning Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.
Public relations Marketing & Communications	Supporting	P5	Defines enterprise or industry practice, develops other experts and shapes strategy through the skill.

Escalera de carrera

Se llega desde

Principal Demand Generation ManagerIC5

Siguientes pasos

Es el último nivel de esta escalera. La especialización sigue, el nivel no.

Qué cambia para avanzar

Move from enterprise authority to company/industry authority; establish new paradigms and visibly shape company-wide direction.

Fuente: AMA; Microsoft Careers · JF0213-IC6