Marketing Operations / MarTech

Marketing Operations / MarTech is an individual-contributor career path within Marketing & Communications. Professionals progress from guided execution to independent delivery, senior problem solving, cross-team leadership and enterprise-level expertise without requiring people management.

Función: Marketing & Communications
Arquetipo: Operations
Nivel más alto: L6 · Senior Principal Marketing Operations & MarTech Specialist

Para qué existe

Enables the organization to deliver reliable outcomes in marketing operations / martech by building progressively deeper expertise, judgment, ownership and business impact.

Responsabilidades típicas

Execute discipline-specific work; apply professional standards; solve increasingly complex problems; collaborate with stakeholders; improve quality and efficiency; share expertise; at senior levels, shape practices and decisions beyond the immediate team.

Dónde se trabaja

Common in Marketing & Communications teams across technology companies, shared-services organizations, consulting firms, multinational operations and other employers that require marketing operations / martech capability.

Cómo avanza la carrera

Associate Marketing Operations & MarTech Specialist → Marketing Operations & MarTech Specialist → Senior Marketing Operations & MarTech Specialist → Lead Marketing Operations & MarTech Specialist → Principal Marketing Operations & MarTech Specialist → Senior Principal Marketing Operations & MarTech Specialist

Niveles de esta carrera

Seis etapas estándar. La séptima existe solo donde la carrera la contempla.

Qué se espera en L2 · Marketing Operations & MarTech Specialist

Independently delivers standard work within a team or defined domain. The focus is successful individual contribution at this stage, not people management.

Las cinco dimensiones que cambian

Autonomía: Works independently on routine work; seeks help for exceptions.
Alcance: Owns complete assignments or a defined area.
Complejidad: Standard problems with some judgment required.
Influencia: Team and routine cross-functional partners.
Impacto en el negocio: Predictable delivery, quality and customer/team outcomes.
Ambigüedad: Low to moderate.

Cómo se ve un buen desempeño

Marketing Operations & MarTech Specialist consistently demonstrates the expected autonomy and judgment for L2, delivers outcomes appropriate to the scope of the role, applies required Human, Professional and Technical skills at the mapped proficiency, and produces evidence of impact rather than relying on tenure alone.

Evidencia típica

Completed work with measurable quality/outcome; stakeholder feedback; examples of problems solved and decisions made; reusable artifacts or improvements; demonstrated skill proficiency; mentoring/influence evidence at senior levels.

Habilidades esperadas en L2

Agrupadas en humanas, profesionales y técnicas. La proficiencia meta usa la escala P1–P7, y cada fila dice qué significa ese nivel para esa habilidad.

Humanas11

Humanas	P	De apoyo
AccountabilityExecution & Self-Management	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
Active listeningCommunication & Language	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
AdaptabilityExecution & Self-Management	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
Clear verbal communicationCommunication & Language	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
Clear written communicationCommunication & Language	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
CollaborationCollaboration & Relationships	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
Continuous learningExecution & Self-Management	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
Critical thinkingThinking & Problem Solving	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
ProfessionalismEthics & Professional Conduct	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
Structured problem solvingThinking & Problem Solving	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.
Time managementExecution & Self-Management	P3WorkingCentral	Applies the skill independently in normal and moderately complex situations.

Profesionales6

Profesionales	P	De apoyo
Data product managementData & Analytics Practice	P2FoundationalDe apoyo	Applies the skill to routine work with guidance and follows established practices.
Partner marketingMarketing, Brand & Communications Practice	P2FoundationalCentral	Applies the skill to routine work with guidance and follows established practices.
Product marketingMarketing, Brand & Communications Practice	P2FoundationalCentral	Applies the skill to routine work with guidance and follows established practices.
Scope managementProject, Program & Portfolio Management	P2FoundationalDe apoyo	Applies the skill to routine work with guidance and follows established practices.
Statistical inferenceData & Analytics Practice	P2FoundationalDe apoyo	Applies the skill to routine work with guidance and follows established practices.
Status reportingProject, Program & Portfolio Management	P2FoundationalDe apoyo	Applies the skill to routine work with guidance and follows established practices.

Técnicas6

Técnicas	P	De apoyo
AI-assisted content creation toolsAI Productivity & Knowledge Tools	P2FoundationalDe apoyo	Applies the skill to routine work with guidance and follows established practices.
Marketing attribution platformsMarketing & Digital Platforms	P2FoundationalCentral	Applies the skill to routine work with guidance and follows established practices.
Microsoft CopilotAI Productivity & Knowledge Tools	P2FoundationalDe apoyo	Applies the skill to routine work with guidance and follows established practices.
Salesforce Marketing CloudMarketing & Digital Platforms	P2FoundationalCentral	Applies the skill to routine work with guidance and follows established practices.
UserTestingDesign, Research & Content Tools	P2FoundationalCentral	Applies the skill to routine work with guidance and follows established practices.
Wireframing toolsDesign, Research & Content Tools	P2FoundationalCentral	Applies the skill to routine work with guidance and follows established practices.

Qué cambia al pasar de L2 a L3

Moving from Marketing Operations & MarTech Specialist to Senior Marketing Operations & MarTech Specialist means demonstrating sustained performance at a larger scope with greater autonomy, complexity, influence and business impact—not simply spending more time in role.

Cómo se demuestra que ya estás

Repeatedly performs key aspects of Senior Marketing Operations & MarTech Specialist before promotion; demonstrates the required skill increases; handles complex problems requiring analysis and trade-offs.; receives credible stakeholder evidence; shows measurable outcomes at the next-level scope.

Cómo prepararse

Take stretch assignments at the next-level scope; deepen the listed skill gaps; seek feedback from experienced practitioners; document measurable outcomes and decisions; mentor/share knowledge where appropriate; pursue relevant learning or certification when it strengthens capability.

Carreras cercanas

Calculadas por habilidades compartidas. Es una señal para explorar, no una garantía de contratación ni de elegibilidad.

Marco de carreras v21, activo desde 17 de agosto de 2026.