Brand and communications

What the company says about itself, and what gets said about it.

The steps

Developing

Senior

Senior Manager

Communications coordinator
Brand Manager
Communications directorExecutive

PromotionLateral move or track changeEach step links to its full detail below.

#	Step	What changes here	Jump	Skills
1	Communications coordinatorDeveloping · Individual contributorNo active openings	Moves from publishing to deciding what gets published.	—	Social media Copywriting Community management
2	Brand ManagerSenior · Individual contributorNo active openings	The brand becomes a decision rather than a template.	PromotionJump: Moderate	Brand strategy Public relations Event marketing Campaign management
3	Communications directorSenior Manager · ExecutiveNo active openings	Speaks for the company when something goes wrong.	PromotionJump: Moderate	Public relations Cross-functional leadership Presentation skills Strategic planning

What makes the differenceAlso asked for

This describes moves that happen, not a recommended sequence or the only way to get there.

How this path was built

A structured starting point: it describes how this function is organized in technology companies, not a survey of Costa Rican employers. The skills at each step come from the platform’s curated vocabulary. Each version goes through industry review before it replaces this one.

Evidence as of: August 16, 2026
Reviewed on: August 16, 2027