Account-Based Marketing Management

Individual contributor route

Technical or professional depth, without managing people.

This family has no individual-contributor ladder.

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

1. Supervisor / Team Lead, Account-Based MarketingM0Optional frontline layer
2. Manager, Account-Based MarketingM1
3. Senior Manager, Account-Based MarketingM2
4. Director, Account-Based MarketingM3
5. Senior Director, Account-Based MarketingM4
6. AVP / Head of Account-Based MarketingM5Optional executive layer
7. Vice President, Account-Based MarketingM6
8. Senior Vice President, Account-Based MarketingM7