Brand Marketing

Individual contributor route

Technical or professional depth, without managing people.

1. Brand Manager InternIC0Optional developmental level
2. Associate Brand ManagerIC1
3. Brand ManagerIC2
4. Senior Brand ManagerIC3
5. Lead Brand ManagerIC4
6. Principal Brand ManagerIC5
7. Senior Principal Brand ManagerIC6

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

This family has no management ladder.