Copywriting

Individual contributor route

Technical or professional depth, without managing people.

1. Copywriter InternIC0Optional developmental level
2. Associate CopywriterIC1
3. CopywriterIC2
4. Senior CopywriterIC3
5. Lead CopywriterIC4
6. Principal CopywriterIC5
7. Senior Principal CopywriterIC6

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

This family has no management ladder.