Digital Marketing Management

Individual contributor route

Technical or professional depth, without managing people.

This family has no individual-contributor ladder.

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

1. Supervisor / Team Lead, Digital MarketingM0Optional frontline layer
2. Manager, Digital MarketingM1
3. Senior Manager, Digital MarketingM2
4. Director, Digital MarketingM3
5. Senior Director, Digital MarketingM4
6. AVP / Head of Digital MarketingM5Optional executive layer
7. Vice President, Digital MarketingM6
8. Senior Vice President, Digital MarketingM7