Growth Marketing

Individual contributor route

Technical or professional depth, without managing people.

1. Growth Marketing Manager InternIC0Optional developmental level
2. Associate Growth Marketing ManagerIC1
3. Growth Marketing ManagerIC2
4. Senior Growth Marketing ManagerIC3
5. Lead Growth Marketing ManagerIC4
6. Principal Growth Marketing ManagerIC5
7. Senior Principal Growth Marketing ManagerIC6

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

This family has no management ladder.