Lifecycle Marketing

Individual contributor route

Technical or professional depth, without managing people.

1. Lifecycle Marketing Manager InternIC0Optional developmental level
2. Associate Lifecycle Marketing ManagerIC1
3. Lifecycle Marketing ManagerIC2
4. Senior Lifecycle Marketing ManagerIC3
5. Lead Lifecycle Marketing ManagerIC4
6. Principal Lifecycle Marketing ManagerIC5
7. Senior Principal Lifecycle Marketing ManagerIC6

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

This family has no management ladder.