Lifecycle Marketing Management

Individual contributor route

Technical or professional depth, without managing people.

This family has no individual-contributor ladder.

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

1. Supervisor / Team Lead, Lifecycle MarketingM0Optional frontline layer
2. Manager, Lifecycle MarketingM1
3. Senior Manager, Lifecycle MarketingM2
4. Director, Lifecycle MarketingM3
5. Senior Director, Lifecycle MarketingM4
6. AVP / Head of Lifecycle MarketingM5Optional executive layer
7. Vice President, Lifecycle MarketingM6
8. Senior Vice President, Lifecycle MarketingM7