Marketing Analytics

Individual contributor route

Technical or professional depth, without managing people.

1. Marketing Analyst InternIC0Optional developmental level
2. Associate Marketing AnalystIC1
3. Marketing AnalystIC2
4. Senior Marketing AnalystIC3
5. Lead Marketing AnalystIC4
6. Principal Marketing AnalystIC5
7. Senior Principal Marketing AnalystIC6

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

This family has no management ladder.