Public Relations

Individual contributor route

Technical or professional depth, without managing people.

1. PR Manager InternIC0Optional developmental level
2. Associate PR ManagerIC1
3. PR ManagerIC2
4. Senior PR ManagerIC3
5. Lead PR ManagerIC4
6. Principal PR ManagerIC5
7. Senior Principal PR ManagerIC6

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

This family has no management ladder.