Search Engine Optimization

Individual contributor route

Technical or professional depth, without managing people.

1. SEO Specialist InternIC0Optional developmental level
2. Associate SEO SpecialistIC1
3. SEO SpecialistIC2
4. Senior SEO SpecialistIC3
5. Lead SEO SpecialistIC4
6. Principal SEO SpecialistIC5
7. Senior Principal SEO SpecialistIC6

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

This family has no management ladder.