Social Media

Individual contributor route

Technical or professional depth, without managing people.

1. Social Media Manager InternIC0Optional developmental level
2. Associate Social Media ManagerIC1
3. Social Media ManagerIC2
4. Senior Social Media ManagerIC3
5. Lead Social Media ManagerIC4
6. Principal Social Media ManagerIC5

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

This family has no management ladder.