Social Media Management

Individual contributor route

Technical or professional depth, without managing people.

This family has no individual-contributor ladder.

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

1. Supervisor / Team Lead, Social MediaM0Optional frontline layer
2. Manager, Social MediaM1
3. Senior Manager, Social MediaM2
4. Director, Social MediaM3
5. Senior Director, Social MediaM4
6. AVP / Head of Social MediaM5Optional executive layer
7. Vice President, Social MediaM6
8. Senior Vice President, Social MediaM7