Marketing Analytics

Individual contributor route

Technical or professional depth, without managing people.

1. Marketing Data Analyst InternIC0Optional developmental level
2. Associate Marketing Data AnalystIC1
3. Marketing Data AnalystIC2
4. Senior Marketing Data AnalystIC3
5. Lead Marketing Data AnalystIC4
6. Principal Marketing Data AnalystIC5
7. Senior Principal Marketing Data AnalystIC6

Management route

Managing people. It is not the step above the individual route: it is a different job and asks for different evidence.

This family has no management ladder.