Career paths
How careers actually develop: what separates one level from the next, which lateral moves exist, and which skills support them.
| Path | Area | Steps | Published |
|---|---|---|---|
| Digital marketing From running campaigns to deciding where it is worth showing up. | Marketing | 4 | Aug 16, 2026v1.0 |
| Product marketing Explaining why a product matters, to the person who has to decide. | Marketing | 3 | Aug 16, 2026v1.0 |
How a path is built
- 1Initial draft, which may be proposed by AI and is always labeled as such
- 2Community review
- 3Industry review
- 4Academic review
- 5Approval and publication with version, evidence date and contributors
A ladder and a path are not the same
- A ladder and a path are not the same
- Career ladder: progression within one family and track.
- Career path: the broader graph, including lateral and adjacent transitions.